Dressing up your dog? Really?

I was out and about with the kids and there was this woman carrying around her dog in one of those dog purses... She was dressed up in pink Burberry... And so was her dog. A kerchief collar with matching shirt looking thing...
The poor dog did NOT look happy. It's bad enough to be toting the dog around like a friggin' accessory, but to dress them up like a retard too? I mean there are dogs and cats who's people dress them up for the holidays... Halloween, Christmas... That's bad enough. But this woman went out of her way, not only to dress up the dog, but dress up the dog in an outfit matching hers... THEN to top it all off, stuffed the animal into a shoulder bag to tote the poor critter around in... Where the hell are those PETA people on THAT one?
People! Really. Don't do it... A bandana... Maybe... But beyond that or just a plain collar and tag is just cruel...